Award Categories 

The 2008 award categories are:
  
1 - Television                
 
For demonstrating creative, editorial, technical or commercial innovation in a project broadcast on digital or terrestrial television.  The project may be a programme, a short, a promotion, a commercial, a title sequence or an ident.

2 - Consumer DVD or CD Rom                           

For demonstrating creative, editorial, technical or commercial innovation in a project produced specifically for DVD or CD for the consumer market (material produced for another platform & subsequently released wholly or substantially on DVD is not eligible) 

3 - Corporate DVD or CD Rom               

For demonstrating creative, editorial, technical or commercial innovation in a project produced specifically for DVD or CD for the corporate market i.e. commissioned for use by a company, charity or other organisation (material produced for another platform & subsequently released wholly or substantially on DVD is not eligible)

4 - Community Website                                             

For demonstrating creative, editorial, technical or commercial innovation in a website produced for a not-for-profit organisation or charity (this category incorporates IPTV projects/channels) 

5 - Corporate Website

For demonstrating creative, editorial, technical or commercial innovation in a website produced for a company or profit-making organisation (this category incorporates IPTV projects/channels)

6 - Mobile Communications Project               

For demonstrating creative, editorial, technical or commercial innovation in a project using mobile technology (this includes material for download to mobile phones, MP4, and POD Casting) 


7 - Multi-platform project                       

For demonstrating creative, editorial, technical or commercial innovation in a project that makes use of more than one technical platform.

8 - Independent Film or Video project                                               

For demonstrating creative, editorial, technical or commercial innovation in a project produced on film or video that has not been commissioned by a broadcaster or other organisation (this includes material intended for cinematic or theatric release, film festivals and competitions etc). 

9 - Print or Screen Graphics

For demonstrating creative, editorial or commercial innovation in a graphic design project for print or screen.

10 - Photographic

For demonstrating creative, editorial, technical or commercial innovation in a photographic project (this includes photographic exhibitions or single images). 

11 - Installation/Exhibition                    

For demonstrating creative, editorial, technical or commercial innovation in a project produced for installation or exhibition (this includes interactive museum installations making use of a range of technologies and platforms)

12 - Audio/music for screen

For demonstrating creative, editorial, technical or commercial innovation in an audio or music project for the screen (this includes music composition for television, film, video and the web). 

13 - Collaboration between business & young people

This category will recognise creative, editorial, technical or commercial innovation on a project that has been a collaboration between business and young people. 

14 - Newcomer    

To reward consistent creative, editorial, technical or commercial innovation by an individual with less than 5 years in the media industry over a range of projects.  Entry can be by nomination or self-nomination.

15 - Individual contribution

To reward an individual for significant creative, editorial, technical or commercial innovation within the industry.  Entry can be by nomination or self-nomination. 

16 - 2007 MIA Trophy

The 2007 MIA Trophy will be awarded to the most exceptional project, individual or company drawn from the winners of the above.