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The overall winner and recipient of the prestigious MIA Trophy
was HMC Interactive - a Plymouth-based multi-media
production company specialising in the creation of interactive digital products
for a wide range of industries. The company was presented with the
trophy in recognition of its outstanding creative and innovative contribution to
the industry despite being only five years old. The judges drew
particular attention to the Purple Planet exhibition for Cadbury World.
HMC Interactive MIA Trophy Winners 2007
Photograph courtesy of Trevor Burrowa
The evening was introduced by Mark Hawkins, chair of Plymouth
Media-Partnership, and the host for the evening was ITV Westcountry presenter
Richard Bath.
Winners of each of the 11 categories were also
announced at the ceremony, with representatives of the category sponsors
presenting each award.
The winners were as
follows:
Television
Sponsored by Disc Manufacturing
Services
Television Category Winner:
Special Report: The Future Game - ITV Westcountry Current Affairs
for ITV Westcountry
For the bravery of the editor and commissioner in
undertaking such a bold project within the regional television schedule.
DVD
Sponsored by Disc Manufacturing
Services
DVD Category Winner:
Stoked by Stoked Productions
For being entrepreneurial and commercially innovative
in distributing content to it’s target audience
Community Website
Sponsored by Plymouth City
Council
Community Website Category Winner: Plymouth Music Zone in association with HMC
Interactive
For creating a site that both reached and successfully
engaged its target audience.
Corporate Website
Sponsored by Logo Design
Corporate Website Category Winner: Volkswagen EVC Microsite by Twofour for Volkswagen
UK
For the achievement of a fun and funky site within the
context and parameters of VW’s corporate style.
Mobile Communications
Sponsored by ITV
Westcountry
Mobile Communications Category
Winner: Noogy by Chris Saunders and Jamie
Taylor in association with iDAT and Lee Nutbean
For the innovative way in which it used artificial
intelligence to receive text information and respond to
it.
Film
Sponsored by Tamar Science
Park
Film Category winner; The
Crinoline and the Rose by Emma Kempton in association with Easter Phoenix, Devon
Arts Culture, Dartmoor Sustainable Development Fund and Anson
Hartford.
For the innovative way of presenting the subject matter
of fashion design.
Multi-platform project
Sponsored by Automatic TV and Media
Multi-Platform Project Category
winner: Cornwall Culture - iDAT in association
with Ollie Lindsey, Dan Efergan, Gendall Design and Chris Saunders for Cornwall
Arts Marketing
For a great example of using a range of technologies to their fullest
potential
Installation/Exhibition
Sponsored by Goto Online
Installation/Exhibition Category Winner:
Purple Planet - HMC Interactive in association with Event, New Angle, Clement
and Street, Electrosonic, HB Source, Fixel for Cadbury World
For doing things with chocolate that even evaded Willy Wonka’s
imagination!
Collaboration between business and young
people
Sponsored by Business Link Devon &
Cornwall
Category Winner: North Devon
Surf History - Maniac Films in association with Braunton Community College,
Richard Gregory and Extreme Boardshots with funding from Barnstaple Museum and
Tiki
For a project that resulted from the collaboration of an entire Devon
Community
Most
Innovative Newcomer
Sponsored by Creative Partnerships Cornwall &
Plymouth
Most Innovative newcomer Category
Winner: Yelena Grigorenko, Pangaea TV
For impressing the judges with way she responded to a wide range of
client briefs.
Outstanding individual contribution to
innovation
Sponsored by Twofour
Category Winner: Dan
Livingstone, University of Plymouth
For his mentoring ability and inspirational approach to the
innovators of the future
The event sponsors for the Media Innovation Awards were Pyramid,
Plymouth College of Art and Design, Pr Dogs, South West Screen, The Herald and
Western Morning News.
 MIA
winners photograph courtesy of Trevor Burrows
We
would like to say a very Big Thank You!
to everybody who took part in the Media Innovations Awards, this would not have
happened without all your support. So get busy and innovative ready for the
Media Innovation Awards 2008.
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